Redefining Designer Fashion for Plus-Size Women — Because Every Woman Deserves Elegance and Comfort

For far too long, the fashion world has celebrated trends, fabrics, and designer craftsmanship — but often only for a limited size range.
The result? Countless women who loved fashion, style, and elegance were made to feel like they didn’t belong on the designer rack.

At Apella, we decided that story had to change.

From the beginning, our purpose was not just to make clothes — it was to make space for every woman who had ever felt unseen by the fashion industry.
Today, we are proud to say — Apella is doing what most designer brands still haven’t.

🌸 Designer Occasionwear, Exclusively for Plus-Size Women

We’ve brought together premium, designer fabrics — silks, velvets, georgettes, chinons, jacquards, and rich handloom blends — the very same fabrics that top couture houses use — and created occasionwear designed exclusively for plus-size women.

Chinon, in particular, has become a favorite in our collections. Its lightweight drape, soft sheen, and graceful flow make it perfect for flattering plus-size silhouettes — allowing women to move with ease, feel comfortable, and still look effortlessly elegant.

Every silhouette, every neckline, every drape is reimagined — not copied from standard-size patterns, but crafted from scratch with an understanding of what real plus-size women want:

• Comfortable fits that move with the body

• Thoughtful cuts that flatter, not hide

• Breathable linings and graceful falls that enhance confidence, not restrict it

✨ Fashion That Celebrates, Not Compromises

Our new Occasionwear Collection blends the best of both worlds — latest trends and comfort-first design.
From festive lehengas and flowy dresses to elegant kurta sets and contemporary Indo-western styles — every piece carries the Apella signature: perfect fit, luxurious fabric, and confident wearability.

Because fashion should never demand compromise.

💬 What I Think?

“When we looked around, we saw designer labels crafting exquisite collections — but only up to a certain size. We wanted to bring the same level of artistry, fabric quality, and design innovation to plus-size women, who deserve it equally. Apella is not just making fashion accessible — we’re making it equal.”

🌺 Why This Matters

Apella stands for a simple but powerful belief — every woman, regardless of her size, deserves to experience the joy of designer fashion.
Not diluted. Not resized. Not adjusted.
But designed — beautifully, intentionally, and exclusively — for her.

So, whether it’s a wedding, a festival, or a life milestone, Apella ensures that plus-size women don’t just wear what’s available — they wear what’s designed for them.

Because true luxury isn’t about labels —
It’s about the confidence you feel when something finally fits you perfectly.

Ritu Khanduja
Founder & Designer - Apella