What Our Customers Taught Us

When I started Apella, I didn’t want to design clothes just from my imagination. I wanted to listen first.

Thousands of plus-size women shared their experiences with me — their struggles, dreams, and what they truly wanted in fashion:

• “We love festive outfits, but they should not feel heavy.”

• “Office wear should be smart, comfortable, and not boring.”

• “Why can’t plus-size women enjoy the same trends as others?”

• “Fit is everything — if it fits well, we feel confident.”

Every collection at Apella has grown from this feedback. That’s why we focus on:
✔ Light yet festive fabrics like muslin, chinon, and jacquard
✔ Smart daily & office wear that blends comfort with style
✔ Trendy occasion wear in perfect plus-size fittings
✔ Customisation for every body so no one feels left out

Your voices shaped Apella — and they continue to guide us every day.

With gratitude,
Ritu Khanduja