Why I Choose Palazzos and Salwars Over Jeans?

When I started Apella, my dream was simple: to create affordable plus size clothing that didn’t just “fit” but also made women feel confident.

But I’ll be honest — my journey into plus size fashion in India began with frustration.
I remember struggling with jeans in trial rooms. They were either too tight at the waist, uncomfortable at the thighs, or stiff when I tried to sit. Every time, I walked out disappointed, asking myself: “Why is fashion so unfair to plus size women?”

That’s when I realized — it wasn’t us who needed to change. It was fashion.

Palazzos: Comfort That Sets You Free

The first time I tried plus size palazzos, it was a revelation. The flow, the cut, the way they embraced my curves without suffocating me — it felt like freedom stitched into fabric. Unlike jeans, palazzos moved with me. They were breathable, elegant, and versatile enough to go from office wear to festive wear.

Salwars: Timeless Grace for Every Occasion

Then came salwars. Growing up, I saw women in my family carry plus size salwars with effortless grace. When I returned to them, I realized why — they are rooted in comfort and tradition. Whether it’s a busy workday or a wedding celebration, salwars adapt beautifully, offering both style and ease.

Why Apella Chooses Indian Silhouettes Over Western Wear

At Apella, we design with real women in mind. Our plus size ethnic wear — from salwars to palazzos — is crafted to celebrate curves, not hide them. We believe that trendy plus size outfits don’t have to be uncomfortable, and affordable plus size clothing shouldn’t mean compromising on style.

Because fashion should love you back.
And sometimes, that love looks like the breezy elegance of a palazzo… or the timeless drape of a salwar.

With love,
Ritu Khanduja
Founder, Apella