My Experiences

Why Plus-Size Needs Designer Apparel – and How ...

For decades, fashion in India has been designed with only one body type in mind. Designers would sketch outfits for “regular” sizes, and when plus-size women asked for them, the...

Why Plus-Size Needs Designer Apparel – and How ...

For decades, fashion in India has been designed with only one body type in mind. Designers would sketch outfits for “regular” sizes, and when plus-size women asked for them, the...

Apella – India’s First True Designer Brand for ...

In fashion, most designers follow the same formula. They create clothes for regular sizes, showcase them on size-zero models, and when a plus-size woman asks, they just enlarge the same...

Apella – India’s First True Designer Brand for ...

In fashion, most designers follow the same formula. They create clothes for regular sizes, showcase them on size-zero models, and when a plus-size woman asks, they just enlarge the same...

Why Customisation is the Heart of Plus-Size Fas...

Fashion is meant to celebrate individuality. But for thousands of plus-size women, the joy of dressing up often turns into frustration. Why? Because standard ready-made sizes fail to understand the...

Why Customisation is the Heart of Plus-Size Fas...

Fashion is meant to celebrate individuality. But for thousands of plus-size women, the joy of dressing up often turns into frustration. Why? Because standard ready-made sizes fail to understand the...

Why Apella is the Better Choice for Plus-Size F...

Finding the right outfit in plus sizes has never been easy. Most brands either compromise on fabrics, limit the styles, or simply scale up straight-size patterns that don’t really flatter...

Why Apella is the Better Choice for Plus-Size F...

Finding the right outfit in plus sizes has never been easy. Most brands either compromise on fabrics, limit the styles, or simply scale up straight-size patterns that don’t really flatter...

Chinon vs. Georgette – The Festive Fabrics Ever...

Every celebration tells a story. Some moments call for royal elegance, others for light and playful sparkle. At Apella, we believe the fabric you wear should celebrate your curves and...

Chinon vs. Georgette – The Festive Fabrics Ever...

Every celebration tells a story. Some moments call for royal elegance, others for light and playful sparkle. At Apella, we believe the fabric you wear should celebrate your curves and...

Apella: Redefining Plus-Size Fashion with Desig...

For decades, plus-size women were offered clothes — but not fashion. What the industry called “plus-size” was often just bigger versions of standard designs, lacking style, grace, and comfort. Heavy...

Apella: Redefining Plus-Size Fashion with Desig...

For decades, plus-size women were offered clothes — but not fashion. What the industry called “plus-size” was often just bigger versions of standard designs, lacking style, grace, and comfort. Heavy...