My Experiences

Best Fitting Salwars & Palazzos for Every Woman...

There’s a silent frustration that women across sizes have lived with for years. A salwar that’s too tight at the thighs.A palazzo that loses shape after one wash.A waistband that...

Best Fitting Salwars & Palazzos for Every Woman...

There’s a silent frustration that women across sizes have lived with for years. A salwar that’s too tight at the thighs.A palazzo that loses shape after one wash.A waistband that...

Plus Size to Straight Fit: Discover the Most Co...

There was a time when comfort and style were seen as opposites. If you chose comfort, you compromised on fashion.If you chose style, you adjusted your body to fit the...

Plus Size to Straight Fit: Discover the Most Co...

There was a time when comfort and style were seen as opposites. If you chose comfort, you compromised on fashion.If you chose style, you adjusted your body to fit the...

Apella: India’s First Designer Brand for Plus-S...

For years, plus-size women in India have lived a quiet compromise. Not with dreams. Not with ambition.But with something as basic—and deeply personal—as clothing. Especially bottomwear. Too tight at the...

Apella: India’s First Designer Brand for Plus-S...

For years, plus-size women in India have lived a quiet compromise. Not with dreams. Not with ambition.But with something as basic—and deeply personal—as clothing. Especially bottomwear. Too tight at the...

Apella: A Wardrobe That Finally Gets Plus-Size ...

Let’s be honest. For years, plus-size women in India haven’t had a fashion problem —they’ve had an access problem. Not a lack of taste.Not a lack of style.Just a lack...

Apella: A Wardrobe That Finally Gets Plus-Size ...

Let’s be honest. For years, plus-size women in India haven’t had a fashion problem —they’ve had an access problem. Not a lack of taste.Not a lack of style.Just a lack...

Why Bottom Wear Doesn't Fit Properly (And What ...

You try one size. Then another. Nothing fits right.The waistband digs in. The thighs feel tight. It looks fine standing — but becomes uncomfortable the moment you sit.This is one...

Why Bottom Wear Doesn't Fit Properly (And What ...

You try one size. Then another. Nothing fits right.The waistband digs in. The thighs feel tight. It looks fine standing — but becomes uncomfortable the moment you sit.This is one...

Why the Apella's Bottomwear & Nightgowns Change...

There’s a moment every woman knows. The rush of the morning. The search for something that fits right. Not just size—but comfort, confidence, ease. And then, at the end of a...

Why the Apella's Bottomwear & Nightgowns Change...

There’s a moment every woman knows. The rush of the morning. The search for something that fits right. Not just size—but comfort, confidence, ease. And then, at the end of a...