Because Every Celebration Deserves a Perfect Fit – Introducing Apella’s Budget-Friendly Occasionwear
At Apella, we’ve always believed that every woman deserves to feel beautiful, confident, and celebrated – just as she is.
When we began our journey, our mission was clear: to create well-fitted, thoughtfully stitched occasionwear for plus-size women who were tired of compromising on fit, comfort, or elegance. Over the years, we’ve had the privilege of dressing thousands of women — each with her own story, her own dreams, and her own definition of beauty.
And while many of our customers loved the custom stitching, premium fabrics, and detailed craftsmanship that Apella became known for, we heard something honest and heartfelt from a large part of our community —
“We love Apella’s fit and quality, but we wish there were more pocket-friendly options for our everyday celebrations.”
That one sentence stayed with us. Because fashion, for us, has never been about exclusivity. It’s about belonging.
So, we went back to the drawing board — determined to keep the same trusted Apella stitching, the same comfort, and the same inclusive fit that our customers adore — and built a collection that makes style and confidence accessible to everyone.
🌸 The New Basic Occasionwear Collection
This collection is our heartfelt response to the many women who wanted Apella’s signature quality at more affordable prices. Each outfit is made with the same precision and patterning that define our premium line — only simplified in embellishments and design to make them more budget-friendly.
From elegant kurtas and flowy dresses to versatile festive sets, this line is designed for all those smaller, yet deeply meaningful celebrations — an office festivity, a family get-together, a friend’s wedding, or even a quiet dinner where you simply want to feel good about yourself.
💬 From the Founders
“Luxury, for us, has always been about fit, comfort, and confidence — not price tags. We wanted to make sure that every woman who connects with Apella could find something beautiful within her budget, without ever feeling like she has to compromise on quality or self-worth.”
– Ritu & Rajesh Khanduja
✨ Why This Matters
Because true inclusivity isn’t just about offering a wider range of sizes — it’s about embracing women from every walk of life, every city, and every budget.
It’s about saying, ‘You belong here — exactly as you are.’
Our new budget-friendly occasionwear collection isn’t just another product line — it’s a promise. A promise that at Apella, beauty, elegance, and perfect fit will always be within reach.