Welcome Note By The Founder
Dear Apella Family,
I am Ritu, and I want to personally welcome you to Apella. My journey is not that of a fashion designer, but of a woman, a mother, and once a housewife who saw a simple yet deep problem — the non-availability of beautiful, well-fitting clothes for plus-size women.
Like many of you, I too experienced the struggle of finding outfits that not only fit but also made me feel confident. The choices were either outdated, too costly, or uncomfortable. That pain gave me purpose. With the feedback of thousands of plus-size women, I realized that what was missing was reasonable, well-fitted, and stylish clothing designed with care.
That’s how Apella was born — not just as a brand, but as a mission. We offer:
- Perfect fitting through custom tailoring,
- Endless customization to suit your style,
- Affordable ranges so fashion is accessible to every woman,
- Warm customer support that treats you like family.
Today, what started as a small step has grown into a movement of inclusivity, comfort, and confidence. Every Apella outfit carries not just fabric and design, but also the belief that every woman deserves to feel celebrated in her own skin.
Thank you for trusting me and becoming a part of this journey. Together, we are changing the face of plus-size fashion.
With love,
Ritu Khanduja
Founder, Apella