Apella's Story

Apella Founder Ritu Khanduja

Hi, I’m Ritu Khanduja, founder and designer of Apella - India’s First Plus Size Designer Brand. 👋
If you’ve ever fallen in love with an outfit only to realize it doesn’t come in your size — I’ve been there too. That familiar disappointment is what inspired me to create India’s First Plus Size Designer Brand, where every woman, regardless of size, can experience the joy of luxury fashion that truly fits. 💖

Fashion should never make you feel “less than.” It should make you feel limitless. That’s why I started Apella — to make designer fashion inclusive, comfortable, and unapologetically stylish for real women with real bodies.

🧵 My Philosophy — Fashion with Empathy

At Apella, we don’t scale patterns — we design from scratch for you.
Every silhouette, every stitch, begins with your comfort, your curves, and your confidence in mind.

  • 👗 Sizes XS to 10XL with free customization — because your outfit should fit you, not the other way around.

  • 💬 Personalized styling help — my team and I guide you at every step.

  • 🌿 Fashion for every phase — from festive wear to maternity to everyday chic.

✨ Crafted with Care

Each piece is handcrafted by skilled Indian artisans 🧵 — blending heritage craftsmanship with modern elegance. Our designs celebrate movement, comfort, and individuality.

Because true fashion isn’t about following trends — it’s about feeling beautiful in your own skin. 🌸

💖 What Makes Apella Different

  • ✂️ Free size customization for every order

  • 👠 Designer wear that celebrates all body types

  • 🤝 A brand built on kindness, confidence, and inclusivity

  • 🎉 Clothing for every story — from brunches to weddings

🌺 From Me to You

Apella is more than a brand — it’s my personal mission to make every woman feel seen. 🌼
It’s for anyone who’s ever felt fashion wasn’t made for them.
At Apella, we’re rewriting that story — one curve, one design, one confident smile at a time.

So here’s my promise to you:
Be bold. Be proud. Be you.
Because at Apella — India’s First Plus Size Designer Brand, you’re not just wearing fashion.
You’re wearing freedom. 💫

—
Ritu Khanduja
Founder & Designer, Apella