✨ Perfect Fit, Perfect Confidence – How Apella Became India’s Plus-Size Specialist

When we started Apella, we didn’t begin with fashion trends or data charts — we began with a question:

💭 Why does fashion stop at a certain size?

In India, so many women struggle to find clothes that actually fit — not just zip up, but fit right. Most brands treat plus-size fashion as an afterthought. But at Apella, fit isn’t a number — it’s a feeling, a science, and a promise.

👗 Designed from Real Bodies, Not Just Size Charts

Our journey began with thousands of fittings and conversations with real women — each with her own shape, story, and style. We discovered one truth: no two bodies are the same.

That’s why every Apella outfit is designed with exclusive plus-size patterns — balanced shoulders, shaped bust lines, smooth waist fits, and graceful drapes. Every size from XS to 10XL is individually graded, ensuring the same perfect proportion across all.
Because at Apella, a 5XL deserves the same perfection as a Medium. 💖

✂️ Customization That Understands You

We know fit is personal — and comfort is powerful. That’s why every Apella outfit can be customized: sleeve length, neckline, waist, or flare — all made just for you.

After all, why should you adjust to fashion when fashion can adjust to you? 🌸

💫 Celebrating Curves, Not Hiding Them

From graceful suits to festive fits and bridal elegance, Apella celebrates curves — beautifully and boldly.
Our fabrics are handpicked for flow and comfort, stitched by expert artisans who understand the plus-size form. Each piece moves with your body, not against it.

Because confidence doesn’t come from labels — it comes from how you feel when you look in the mirror. 🌹

🌈 From a Brand to a Movement

Today, Apella is more than just a clothing label. It’s a community built on inclusivity, comfort, and self-love.
Our customers often say, “Apella made me love dressing up again.” That’s the kind of change we stand for.

We take pride in being called the best plus size clothing brand in India, not just because of what we make — but because of who we make it for. ❤️

Fashion should never be about fitting into clothes. It should be about clothes that fit you.

“When I see a woman light up after wearing something that truly fits her — that’s the real reward.
My mission has always been simple: to make every woman, no matter her size, feel seen, celebrated, and stylish.”

— Ritu Khanduja
Founder & Designer, Apella