Founder's Corner
Welcome Note By The Founder
I am Ritu, and I want to personally welcome you to Apella. My journey is not that of a fashion designer, but of a woman, a mother, and once a housewife who saw a simple yet deep problem — the non-availability of beautiful, well-fitting clothes for plus-size women.
Designer's Diary
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⭐ Apella: Redefining Plus-Size Ethnicwear in India
For years, plus-size women in India struggled to find ethnicwear that fits. Traditional outfits often ignored the rea...Read more -
⭐ “You Deserve to Feel Beautiful — The Heart Behind Apella”
There are moments in life that stay with you forever.For me, one of those moments was when a woman walked into our st...Read more -
⭐ “Finding the Perfect Fit — The Journey That Created Apella”
For most women, shopping for ethnicwear is simple.But for countless plus-size women in India, it has always been a jo...Read more -
🌟 Where Every Woman Feels Seen — The Apella Promise
In a world that keeps telling women to “adjust,” Apella was born to say,“You don’t have to. We will.” ✨ For years, pl...Read more -
✨ Why Apella Is Every Plus-Size Woman’s Safe Space?
For years, plus-size women in India have struggled to find ethnic wear that truly fits — not just in size, but in com...Read more -
✨ You Are Not Alone — The Apella Woman’s Story 💛
There are moments every woman remembers. Trying on an outfit that doesn’t zip up.Pulling at sleeves that feel tight.A...Read more -
⭐ Why Ready-Made Fails 7 Out of 10 Plus-Size Women?
✨ A Truth Every Curvy Woman Deserves to Know ✨ 👗 Walk into any store. Pick up a plus-size outfit. You’ll notice so...Read more -
✨ We Built Apella So No Plus-Size Woman Ever Feels Left Out Again
There are moments in life that stay with you — quiet, painful, unforgettable moments that shape who you become. For u...Read more -
✨ Where Craft Meets Comfort — The Apella Way of Celebrating Every Curve
India has always been a land of rich textiles — Ajrakh, Bandhani, Gota Patti, Zari, hand embroidery, sequins, mirror ...Read more -
✨ Beyond Craft — Why Apella’s Design Matters More Than Decoration ✨
India has always been a land of exquisite handwork — Ajrakh, Bandhani, Gota, Zari, hand embroidery, mirror work, sequ...Read more -
💖 Crafted With Heart, Designed With Purpose — What Makes Apella Truly Different
When we started Apella, everyone said the same thing: “Just increase the size. Add a few inches. Plus-size fashion is...Read more -
💍 Every Bride Deserves to Feel Like a Dream — The Birth of Apella Bridal
I still remember the day a beautiful young woman walked into our studio, her eyes filled with hope — and fear.She sai...Read more -
📌 Redefining Fashion, One Curve at a Time — The Apella Story
If you’ve ever struggled to find clothes that truly fit — not just your body but your confidence — this story is for ...Read more -
💫 Completing Every Plus-Size Woman’s Wardrobe — The Apella Promise
Every great idea begins with a moment of realization. 🌟For us, that moment came when we saw how many incredible women...Read more -
✨ Redefining Fashion, One Perfect Fit at a Time
For years, I watched women walk into stores hoping to find outfits that truly understood their bodies — and walk out ...Read more -
✨ Fit Is Not a Formula — It’s a Feeling
In fashion, people often talk about plus-size as if it’s one single category — as if all curves are the same.Some bra...Read more -
💖 Every Curve Has a Story — And We’re Here to Honour It
There was a time when fashion only had room for one kind of beauty.Slim silhouettes. Standard sizes. Silent judgment....Read more -
💖 How to Choose the Perfect Wedding Outfit for Plus-Size Women?
Weddings are pure magic 💫 — full of laughter, music, family, and memories that last a lifetime.But for many plus-size...Read more -
✨ The Craft of Confidence: How Apella Redefines Premium Fashion for Every Body
Every woman deserves to feel seen, celebrated, and beautifully herself 💖.When I started Apella, it wasn’t just to des...Read more -
💫 How Apella Brings Premium Designer Fashion Within Reach?
Over the years, I noticed how the word “designer” became a synonym for “unaffordable.” 💸That never sat right with me....Read more -
🌸 Redefining Plus-Size Officewear — Where Indian Grace Meets Everyday Confidence
There was a time when plus-size women had to compromise — either choose comfort over style or pick western officewear...Read more -
✨ Redefining Fashion, One Confident Woman at a Time
When we started Apella, it wasn’t just about clothes. It was about changing how women saw themselves — not through th...Read more -
🌸 The Story of Apella — A Complete Wardrobe for Every Woman
When Apella began its journey, we had one simple dream — to give every woman, no matter her size, the joy of dressing...Read more -
✨ Why Every Curve Deserves Its Own Design?
One thing we’ve heard countless times from women is — “Finding well-fitting bottom wear is nearly impossible.”And hon...Read more -
🤞 Because Confidence Starts from the Bottom Up
There are mornings when you wake up ready to take on the world — but one uncomfortable outfit can change everything.T...Read more -
Redefining Designer Fashion for Plus-Size Women — Because Every Woman Deserves Elegance and Comfort
For far too long, the fashion world has celebrated trends, fabrics, and designer craftsmanship — but often only for a...Read more -
🤔 Why Apella is Different — Because Plus-Size Fashion Deserves More Than ‘Scaled-Up’ Designs
For too long, plus-size women have been offered a simple “scaled-up” version of regular fashion — larger silhouettes,...Read more -
💛 From Celebrations to Everyday Confidence – How Apella is Redefining Style for Every Moment
When we started Apella, our dream was simple — to make every plus-size woman feel beautiful, confident, and celebrate...Read more -
💖 Beyond Handcrafted: The Human Hands & Hearts Behind Apella
At Apella, every outfit begins not with fabric — but with a feeling. A feeling of pride when a woman tells us, “I fin...Read more -
💼 Top 5 Office Wear Looks for Plus-Size Professionals
Professionalism meets style — that’s the mantra for the modern working woman. Yet, many plus-size professionals strug...Read more -
💖 Redefining Fashion: Celebrating Every Curve with Apella
Fashion has always been a powerful form of self-expression, yet for many women in India, especially plus-size women, ...Read more -
💖 Why Apella Is More Than “Trendy & Comfortable”
In the world of plus-size fashion, there are brands that promise trendy, ready-to-wear styles — comfort and body posi...Read more -
💖 Why Plus-Size Fashion Needed Professionalism — Not Pity
For the longest time, the fashion world treated plus-size women with sympathy instead of respect.Designers would “inc...Read more -
✨ Apella — India’s First Professionally Run Plus-Size Designer Brand
When we began Apella, we didn’t just want to make clothes.We wanted to redefine what fashion professionalism means fo...Read more -
🌟 Why More Plus-Size Women in the USA Are Choosing Apella?
The demand for plus-size ethnic wear online USA is growing rapidly, and rightly so. Many women in the USA love Indian...Read more -
🌟 Top Plus-Size Indian Outfits for Weddings in the USA
The demand for plus-size ethnic wear online USA is growing rapidly, and rightly so. Many women in the USA love Indian...Read more -
🌸 Affordable Plus Size Ethnic Wear for Every Occasion
Seeing so many women struggle to find clothes that truly fit inspired me to create Apella — a brand that’s more than ...Read more -
💫 Apella Goes Global — India’s First Designer Brand for Plus-Size Women
When I started Apella, it wasn’t just about creating clothes — it was about creating confidence. I saw how thousands ...Read more -
💖 Fashion That Feels Like Home
When I started Apella, I wasn’t chasing trends —I was chasing truth. The truth that every woman, no matter her size, ...Read more -
📌The Apella Story
When I began Apella, I wasn’t just building a clothing brand — I was creating a movement in Indian fashion.A movement...Read more -
💫 Perfect Fits, Real Confidence — The Heartbeat of Apella
When I began designing clothes, I didn’t set out to start a fashion brand.I set out to solve a problem — a deeply per...Read more -
🌿 Where Comfort Meets Confidence — Apella’s Casual & Office Wear for Every Body
When we think of fashion, we often imagine special occasions — weddings, festivities, or celebrations.But in truth, m...Read more -
✨ Perfect Fit, Perfect Confidence – How Apella Became India’s Plus-Size Specialist
When we started Apella, we didn’t begin with fashion trends or data charts — we began with a question: 💭 Why does ...Read more -
💍 Redefining Wedding Fashion for Plus-Size Women: Where Comfort Meets Couture
Every time a woman looks for her wedding outfit or a dress for a special celebration, she carries more than just an o...Read more -
💫 “Why We Built Apella: Redefining the Meaning of a Perfect Fit”
When we started Apella, we didn’t set out to create just another clothing brand.We set out to solve a problem — one t...Read more -
🌸 Apella: Where Every Outfit is Made for You
When I started Apella, I had one simple thought — why should women have to fit into clothes, when clothes can be made...Read more -
💖 Why Plus-Size Women Deserve Made-to-Order Fashion?
For most women, shopping for clothes is supposed to be fun — a little therapy, a little self-love. But for many plus-...Read more -
✅ Why Perfect-Fit Bottomwear is a Must for Plus-Size Women?
When we talk about fashion for plus-size women, most people think of kurtas, tops, or dresses 👗. But in my years of d...Read more -
✨ Apella Studio – Curated by Ritu, Created for You
For years, I dreamt of creating something more than just clothes — something that celebrates the spirit of every woma...Read more -
💼 Embrace Your Confidence: Workwear That Celebrates You ✨
In a world where fashion often forgets the needs of plus-size women, I started Apella with one heartfelt dream — to m...Read more