💖 Fashion That Feels Like Home
When I started Apella, I wasn’t chasing trends —
I was chasing truth.
The truth that every woman, no matter her size, deserves clothes that make her feel confident, celebrated, and cherished.
For years, plus-size fashion was limited to “comfortable fits.”
But what about elegance?
What about celebration?
What about that feeling when you wear something and think — this is me?
That’s what Apella was born for. 🌷
🌺 Comfort is the Beginning, Not the Goal
Comfort is important — and yes, we make sure every kurta, co-ord set, dress, or saree feels soft and breathable.
But at Apella, comfort is just the start.
We go beyond the fabric —
to understand the emotion behind it.
When a woman walks into her office in an Apella co-ord set, or enters a wedding in an Apella lehenga, we want her to feel seen, admired, and celebrated — not just “comfortable.”
Because true comfort comes not from cotton or rayon — but from confidence.
🪷 Crafted with Heart, Not Just for Hype
We don’t mass-produce fashion.
We handcraft stories.
Each Apella outfit — whether it’s a dress, kurti, blouse, saree, or lehenga — is made individually, with free customization, personal measurements, and premium fabrics.
Every stitch carries intention.
Every cut respects your curves.
Every design celebrates your individuality.
Because you deserve more than ready-to-wear —
you deserve ready-to-love. 💫
🌸 We Don’t Just Sell Sizes — We Redefine Them
Where most brands stop at “plus size,”
Apella begins with “your size.”
Whether it’s XS or 10XL, your outfit is created uniquely for you.
No adjustments, no compromises — just the joy of finding something that fits your soul as beautifully as it fits your body.
🌼 The Apella Promise
To every woman who has ever felt that she didn’t belong in the world of fashion —
we see you, we celebrate you, and we are designing for you.
Apella isn’t about being the biggest brand.
It’s about being the most human one.
Because at Apella, fashion isn’t about following trends.
It’s about feeling at home in your own skin.
#ApellaPromise 💖
Where every stitch says — you belong.
Ritu Khanduja
Founder & Designer, Apella