Apella's Story

Apella Founder Ritu Khanduja

Hello, and welcome to Apella. I'm Ritu Khanduja, the founder at Apella and I want to share with you the incredible journey that led to the creation of this brand—a journey that's deeply personal and filled with passion.

Navigating the world of fashion as a woman with a body shape outside the mainstream standards, I often struggled with finding outfits that not only fit comfortably but also instilled confidence. This challenge resonates with many, as we've often felt overshadowed by an industry primarily fixated on youth and fashion models. I envisioned a brand that would stand for something truly important, "You matter, your size doesn't." 

Thus in 2020, Apella was born, and I poured my heart and soul into making it a reality. Apella is not just about clothing. We are your partners in celebrating your unique identity. With sizes ranging from XS to an inclusive 10XL, we ensure that you find the perfect fit. But that's not all; with our free size customization, we go the extra mile to make sure your clothing is an expression of your personality. 

At Apella, we believe in delivering more than just outfits; we deliver an experience. Our dedicated team of personal support executives is here to guide you through your fashion journey. From style recommendations to sizing advice, they are your trusted companions, ensuring that your purchase is not just a transaction but an experience tailored to you. Our journey which began as a humble venture right from our home has today turned into a complete solution for wardrobe- from casuals, formals, leisure wear to festive wear & celebration wear and even Maternity Wear.

Each stitch, each fabric, and each design is a testament to our unwavering commitment to celebrating your uniqueness. We are dedicated to providing you with the tailored, stylish pieces that give you comfort, confidence & happiness. We ensure that you’ll find the most thoughtful picks for every occasion; from casuals to formals & leisure to wedding wear. Your life is a beautiful story, and Apella is here to dress you for every chapter.

Apella Founder Ritu Khanduja

So, welcome to Apella. My journey has led me to create a brand that's not just about clothing; it's about celebrating you and your unique style. A brand that truly cares about ordinary people like me & you, not just fashion influencers or runway models. Welcome to an experience that's as unique as you are. Welcome to Apella, where You Matter, Your Size Doesn’t. We're excited to have you along for the ride!